Advertising
Advertising
Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers submit an ad, each ad is reviewed against our policies. Our Advertising Standards also guide advertiser behavior that may result in advertising restrictions being placed on a Business Account or its assets (an ad account).
We do receive affiliate commissions from some ads. Prices are determined on a per-client basis.
To help you build a compliant and user-friendly ad experience, we've highlighted some common areas of confusion.
Personal attributes
Sexually suggestive content
Our brand usage in ads
Advertising restrictions on business assets
Advertisers contribute to the Biz Mercado community in many ways, including highlighting new products and services or drawing attention to events and issues. To help both businesses and organizations who advertise with us create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed and not allowed on our website or newsletters.
Advertisers running ads must follow our Community Standards and our Advertising Standards.
Our advertising policy principles
Our policies are guided by our company’s core values and the following principles:
PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.
PROTECTING PEOPLE FROM FRAUD OR SCAMS
Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
PROMOTING POSITIVE USER EXPERIENCES
We prohibit ads containing shocking, sensational, or excessively violent content, certain adult content, political, and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception to promote diet, weight loss, or other health-related products.
PROMOTING TRANSPARENCY
We strive to make advertising more transparent and to give people more information about the ads they see. We provide an Info and Ads section on our website where people are able to click to see active ads running to help keep advertisers accountable.
Enforcement of Our Policies
We use automated and, in some instances, manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behavior, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other policies and terms. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser’s responsibility to understand and comply with our policies outlined in these Advertising Standards, our Terms, and Privacy policy. Advertisers whose ads are rejected will typically be provided an opportunity to edit their ads to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.
Our ad review system relies primarily on automated and manual tools to check ads and business assets against our policies. Our ad review process starts once an ad is submitted. Many times, our team works with the advertiser to ensure compliance before any ads begin running. During this review, the status of the ad will be “In review.” Additionally, ads may be reviewed again, including after they are live.
What is reviewed
The ad review system reviews ads for violations of our policies. This review process may include the specific components of an ad, such as images, video, text, and targeting information, as well as an ad’s associated landing page or other destinations, among other information.
Business asset review
As part of our review, we assess whether the account or its assets have violated our policies.
Outcome of review
If that ad asset can’t be used to advertise, we will notify the advertiser to modify the asset for compliance.
Re-review of ads
Ads remain subject to review and re-review at all times, and may be rejected or restricted for violation of our policies at any time. It is your responsibility to understand and comply with our policies.
Create a new ad or edit your ad
You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.
Community standards
Our community standards outline what is not allowed across our platforms or newsletters.
Unacceptable content
Content that is illegal or otherwise considered unacceptable to people who use our technologies.
Child Sexual Exploitation, Abuse, and Nudity
Ads must not contain content that sexually exploits or endangers children. When we become aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC), in compliance with applicable law.
Coordinating Harm and Promoting Crime
Ads must not facilitate, organize, promote or admit to certain criminal or harmful activities targeted at people, businesses, property or animals.
Dangerous Organizations and Individuals
Ads must not contain praise, support or representation of individuals or groups designated by us as Dangerous Organizations and Individuals.
Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Biz Mercado prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may (1) not wrongfully exclude specific groups of people from seeing their ads, or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination. These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment, and credit.
Any United States advertiser or advertiser targeting the United States, Canada, or certain parts of Europe that is running,, must self-identify as a special ads category, as it becomes available, and run such ads with approved targeting options. Additional information and resources on United States non-discrimination laws:
U.S. Department of Housing and Urban Development
U.S. Equal Employment Opportunity Commission
Consumer Financial Protection Bureau
American Civil Liberties Union
Leadership Conferences on Civil and Human Rights
Department of Justice – Civil Rights Division
National Fair Housing Alliance
Disclaimer: This guide is not a substitute for legal advice. Consult a legal professional for specific advice about your situation.
Hate Speech
Ads must not attack people based on what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease.
Human Exploitation
Ads must not contain content that facilitates or coordinates the exploitation of humans, including human trafficking.
Illegal Products and Services
Ads must not constitute, facilitate, or promote illegal products, services or activities.
Misinformation
We prohibit ads that include content debunked by third-party fact-checkers. Advertisers who repeatedly try to advertise information deemed to be false will be banned from our platform and newsletters. This also includes misinformation.
Politics
This platform is non-political and will not run any political ads.
Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
Deceptive content
Content that may deceive or mislead people.
Unacceptable Business Practices
Ads must not promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable people to engage in cheating or deceitful practices.
Unrealistic Outcomes
Ads must not contain promises or suggestions of unrealistic outcomes as specified below for health, weight loss, or economic opportunity.
Circumventing Systems
Ads must not use tactics that are intended to circumvent our ad review process. This includes techniques that attempt to disguise the ad's content or destination (landing) page.
Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience.
Dangerous content
Content that may negatively impact people's health and safety.
Unsafe Substances
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products, or supplements, as determined by Biz Mercado and divisions at its sole discretion.
Weapons, Ammunition or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
Tobacco and Related Products
Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration and must comply with all applicable local laws, required or established industry codes and guidelines.
Objectionable content
Content that may lead to negative experiences.
Adult Sexual Solicitation and Sexually Explicit Language
Ads must not contain content that facilitates sexual encounters, commercial sexual services between adults, or content asking for or offering pornographic content. In addition, we also restrict the use of sexually explicit language or any ads that redirect to such encounters or illegal content.
Bullying and Harassment
Ads must not contain attacks that are meant to degrade or shame public and private individuals. We also provide heightened protections for anyone under the age of 18, regardless of their user status.
Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way or with an intent to sexualize the person featured in the ad.
Grammar and Profanity
Ads must not contain profanity or incorrect grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.
Low Quality or Disruptive Content
Ads must not contain content leading to external destination (landing) pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.
Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
Sensational Content
Ads must not contain shocking, sensational or excessively violent content.
Commercial Exploitation of Crises and Controversial Events
Ads must not contain content that exploits crises or controversial events for commercial purposes.
Personal Health and Appearance
Ad content must not imply or attempt to generate negative self-perception to promote diet, weight loss, or other health-related products.
Sale of Body Parts
Ads must not promote the sale of human body parts or fluids.
Content-specific restrictions
Content associated with certain kinds of businesses or products.
Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses, and approvals, and include age and country targeting criteria consistent with targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law. Advertisers must follow all applicable laws, including targeting their ads per legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Adult Products or Services
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning, must be targeted to people 18 years or older and must not focus on sexual pleasure.
Dating
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. For permission, contact us at [email protected]
Cosmetic Procedures and Wellness
Ads marketing weight loss products and services must be targeted to people at least 18 years or older. Ads marketing cosmetic surgeries and procedures must be targeted to people at least 18 years or older. Ads marketing dietary, health or herbal supplements must be targeted to people at least 18 years or older.
Online Pharmacies
Ads for online pharmacies are only allowed with prior written permission. We require online pharmacies who wish to run ads to be certified with LegitScript. We are not affiliates of LegitScript. Advertisers can apply for certification with LegitScript. Advertisers can request permission by contacting us at [email protected].
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses, and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Prescription Drugs
Ads may not promote prescription drugs without prior written permission at [email protected]. The following entities are eligible for permission from Biz Mercado: online pharmacies, telehealth providers, and pharmaceutical manufacturers. Ads may only promote prescription drugs in the following jurisdictions: United States, New Zealand, and Canada. Ads promoting prescription drugs must not be targeted at people under 18 years of age.
Drug and Alcohol Addiction Treatment
We require advertisers who wish to run addiction treatment ads targeting people in the United States to be certified with LegitScript and email us for permission to advertise.
Link: [email protected] Advertisers can apply for certification with LegitScript. We are not affiliates of LegitScripts.
Financial and Insurance Products and Services
Ads promoting credit cards, loans, or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information within the ad’s destination (landing) page. Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement. Advertisers are also required to comply with disclosure requirements set by law.
Cryptocurrency Products and Services
Ads may not promote cryptocurrency trading platforms, software, and related services and products that enable monetization, reselling, swapping, or staking of cryptocurrencies without prior written permission.
Online Gambling and Gaming
Authorized advertisers must follow all applicable laws and include targeting criteria consistent with targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Social Casino Games
Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette, etc) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older.
Please note, if the game allows virtual prizes to be bought or sold between players within the game and/or on secondary markets for money or money’s worth, ads must comply with all applicable laws and regulations.
Subscription Services
Ads for subscription services must disclose information on pricing and recurrent billing.
CBD and Related Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components. Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript. Ads may only promote or offer the sale of hemp products in Canada, Mexico, and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
Intellectual property infringement
Content that infringes upon or violates the intellectual property rights of a third party.
Third-Party Infringement
Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark, or other legal rights. This includes but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
Brand Endorsement
Ads must not imply an endorsement or partnership of any kind with any of our brands or Newsletters without a written contract stating such.
Brand Usage in Ads
Ads should not represent any of our brands in a way that makes them the most distinctive or prominent feature of the creative. Our brand assets should not be modified in any way, such as by changing the design or color, or for special effects or animation.
Copyrights and Trademarks
All other ads and destination (landing) pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by Biz Mercado, or with our prior written permission. Link: [email protected]
Product and format-specific policies
Content associated with additional format-specific requirements.
Non-Functional Landing Page
Ads must not direct people to non-functional landing (destination) pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below:
Disruptive Content Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
Entertainment-Related Restrictions Ads for movie trailers, TV shows, video game trailers, and other similar content must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:
Drugs and alcohol use
Adult content
Profanity
Violence and gore
Lead Ads
Advertisers must not create lead ad questions to request the following types of information
1. Account numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
2. Criminal history
Ads must not request information regarding criminal or arrest history without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person has been charged with or convicted of a crime
3. Financial information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth, or how much debt someone has without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person has declared bankruptcy
Lead ad form fields inquiring whether a person has personal debt, or how much debt they've accumulated
Lead ad form fields requesting identifying information that would provide insight into a person's financial status
4. Governmental issued identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
5. Health information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person has experienced mental health issues, such as depression or anxiety
Lead ad form fields inquiring about a person's current or past disabilities, such as whether a person uses a wheelchair
6. Insurance information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
NOT ALLOWED
Lead ad form fields requesting a person's insurance company name or details
Lead ad form fields inquiring whether a person is insured or carries certain forms of insurance
7. Political affiliations: No political ads of any kind allowed.
NOT ALLOWED
Lead ad form fields asking how a person plans to vote or has voted in previous elections
Lead ad form fields asking whether a person supports a political candidate
8. Race or ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person identifies as African American, Hispanic, Asian, or Caucasian
9. Religion
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person identifies as Christian
Lead ad form fields inquiring whether a person supports the death penalty
10. Sexual orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring about a person's sexual history
Lead ad form fields inquiring whether a person has engaged in group or same-sex activity
11. Prefill questions
Ads must not request the same or substantially similar information that an advertiser could use a Prefill Question to request.
ALLOWED
Use the existing "Date of Birth' Prefill Question to learn a person's age
NOT ALLOWED
New form fields designed to request information already included in an existing Prefill Question
12. Trade union membership
Ads must not request information regarding trade union membership status without our prior permission.
NOT ALLOWED
Lead ad form fields inquiring whether a person is a union member, or to which union they belong
13. Usernames or passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts. Advertisers can direct people to sign up for an account with their website or service.
NOT ALLOWED
Ask a person to create a username and set a password in a Lead Ad
Targeting
Note: Ads will only target audiences on our platforms and Newsletters.
Relevance
Ads must clearly represent the company, product, service, or brand that is being advertised.
All ad components, including any text, images, or other media, must be relevant to the product or service being offered.
The products and services promoted in an ad must match those promoted on the landing page.
Data use restrictions
Ensure any ad data collected, received, or derived from your ad is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any advertising data or any obtained from us, limit their use of all of that information, and keep it confidential and secure.
Don’t use advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis and only to assess the performance and effectiveness of your Meta advertising campaigns.
Don't transfer any advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker, or other advertising or monetization-related service.
Things you should know
Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed,
Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience. We may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if we believe that disclosure would assist in a lawful investigation.
If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
As stated in our Community Standards, you must not sell, rent, buy, or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent the enforcement of our policies or terms of service is also prohibited.
We reserve the right to reject, approve, or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
For ads and policies that require prior written permission, We have the option of whether to grant these permissions or not.
These policies are subject to change at any time without notice.
Pricing varies based on location, size, and length of advertisement. Prices are subject to change.
Biz Mercado Website Resource or Blog Page: $25 per month with a minimum of 3 months.
Biz Mercado + Pro Consulting Resource Page: $50 per month with a minimum of 3 months.
Biz Mercado + Pro Consulting Blog Page: $25 per month.
Holistic Horizons Newsletter: $10 per month. No minimum requirements.
Biz Mercado Website Blog: $50 per month
Biz Mercado + Pro Consulting Blog: $50 pre month
Biz Mercado + Pro Consulting Resource Page: Featured Resources $75 per month. (Extra Large Banner)
Holistic Horizons Newsletter: $20 per month.
Holistic Horizons Newsletter: $45 per month.
Holistic Horizons Newsletter: $ 55 per month.
Post: $5 per week
Featured Post: $10 per week
Sponsorship:
Donations are welcome!!!
Coming Soon
If you have any questions or comments, please contact us at:
Biz Mercado + Pro Consulting
11585 Jones Bridge Road.
Ste. 420-2017.
Johns Creek, GA 30022.
1-725-325-0436
Email: [email protected]
Last Updated: April 17, 2024